In recent years, article writing and syndication has become a more frequently used tool to improve rankings in the search engines. Since search engines favor websites with many inbound links from other Internet locations, article writing and syndication can quickly provide many inbound links. With syndication, an article is submitted to multiple article directories for acceptance. Each article includes a resource box where the name of the article is mentioned and a link to another web site is provided. Imagine the number of links to a web site that are established when an article is submitted and accepted by 1,000 article directories. From that one article, 1,000 new links will be established.
One important consideration in writing articles for syndication is that the articles should focus on a prime keyword or prime keyword phrase you wish to get search engine ranking for. Careful research and determination of the best keywords to focus an article on is important in terms of the achieved effectiveness of syndicating any article.
Another non-SEO benefit of articles is that articles help to establish the article writer and the site linked to as an acknowledged expert in the subject matter being written about. Authority creates increaed credibility increasing the trust a potential customer would have in the content on a web site.