Have you been trying to understand how content syndication and social media marketing fit together? Everyone knows using social networks for business is a powerful tool when used properly. The only problem is too many people are self promoting and not providing enough value through content that is educational, enlightening, or entertaining.
Content syndication is the action of sharing your content with the world. Be it through a website, blog, or social markets. For this article lets focus on the social networks. You’ve just written a great article for your blog and now you want to share it. So you log into Digg, Reddit, or whatever social venue of your choice. Now you have to write an enticing headline and description. Check to be sure its an original article, and finally fill out the captch to make sure you are human.
What are the odds, unless you have a huge following, that your article goes viral. If your lucky another user may post a comment or vote on it. Content syndication is how you are going to get traffic to your main hub so you need to get your content into the hands of many active users. Users that will willingly digg it, tweet it, vote on it, or “the biggie” write a comment on it.
Until recently the only way of doing this was to log into another social networking site and do the process all over again. Have you thought about how much of your valuable time is used up on that same article?